Privacy Policy

Last updated: 23 June 2026

This Privacy Policy explains how Higher or Lower ("we", "us", "the website", available at higherorlower.org) handles information when you use our game. By using the website you agree to the practices described below. If you do not agree, please discontinue use of the site.

1. Information we collect

We do not ask you to create an account and we do not directly collect personal information such as your name, email address or postal address while you play. The only data the game itself stores is kept locally on your own device using your browser's localStorage, specifically:

• your best streak (high score) for each game category;
• your sound on/off preference;
• your cookie-consent choice.

This information never leaves your browser and is not transmitted to us. You can erase it at any time by clearing your browser's site data.

2. Cookies and similar technologies

A cookie is a small text file stored on your device. We and our partners use cookies and similar technologies (such as localStorage and web beacons) to operate the site, remember your preferences, and — with your consent — to deliver and measure advertising. You can control or delete cookies through your browser settings; doing so may affect how parts of the site work.

3. Advertising and Google AdSense

This website is supported by advertising. We use Google AdSense, a third-party advertising service provided by Google, to display ads. In connection with this:

• Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website and/or other websites on the Internet.
• Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to this site and/or other sites on the Internet.
• Users may opt out of personalized advertising by visiting Google Ads Settings.
• Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info/choices.

For more information on how Google uses data when you use our partners' sites or apps, see How Google uses information from sites or apps that use our services. You can review Google's own privacy practices in the Google Privacy Policy.

4. Consent (EEA, UK and Switzerland)

If you are located in the European Economic Area, the United Kingdom or Switzerland, we ask for your consent before personalized-advertising cookies are set, using the consent banner shown on your first visit. You can change your choice at any time by clearing your browser's site data for this website, which will cause the banner to appear again. Where required, we rely on Google-certified consent mechanisms to gather and respect these choices.

5. Third-party content (Wikipedia)

Game cover art is loaded directly from Wikipedia's servers for illustration. When this happens, your browser contacts Wikipedia, which may receive your IP address and standard request information as part of normal web delivery. This is governed by the Wikimedia Foundation Privacy Policy.

6. Analytics

We may use privacy-respecting analytics to understand aggregate, anonymous usage (such as page views and device type) so we can improve the game. Any analytics provider we add will be disclosed in this policy, and we will configure it to avoid collecting personally identifiable information wherever possible.

7. Children's privacy

This website is intended for a general audience and is not directed at children under the age of 13 (or the minimum age required in your country). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it. Advertising shown on this site is intended to be non-personalized for users we identify as under the applicable age of consent.

8. Your rights and choices

Depending on where you live, you may have rights under laws such as the EU/UK General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), including the right to access, correct, delete, or restrict the processing of your personal data, and the right to opt out of the "sale" or "sharing" of personal information for targeted advertising. Because we do not maintain accounts, the most direct controls available to you are:

• declining consent via the cookie banner;
• opting out through Google Ads Settings or aboutads.info/choices;
• clearing your browser's cookies and site data;
• contacting us using the details below to exercise any applicable rights.

9. Data security

We take reasonable measures to keep the website secure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Significant changes will be highlighted on the site. Continued use of the website after an update constitutes acceptance of the revised policy.

11. Contact us

If you have any questions about this Privacy Policy or your data, please reach us via our Contact page or by email at [email protected].